I love Sharon and her creativity, and what an idea machine she is! She is great to brainstorm with -- I lay out all my half-baked imaginings, and Sharon helps plug the holes into a complete activity, or she offers an additional use of something I came up with. When I asked her to share in this year's 31 Days, I had a vague idea I tried to (poorly) convey: "...something about motivating yourself to write when it's the last thing you want to do. How do you come up with creative content, over and over and over?" Well Sharon has figured it out. She took that seed of an idea and grew this amazing, inspiring post, sure to help any new or blocked-blogger out there.
As a birth or postpartum doula, writing blog posts may seem like a lot of extra work for no reward, but I would like to suggest just the opposite. Positioning yourself as an expert on topics that come up during the childbearing year is a great way to establish yourself as an up-to-date professional, attract more business and provide resources to your current clients. Many doulas are hesitant to blog or don’t know how to start or what to write about. I have collated 45 tips, resources and potential topics that you can use to get your professional blogging off the ground or maintain momentum if you already blog.
Blogging can create new business opportunities for you and helps you share your expertise with other professionals, potential clients and the general public. It doesn’t have to take up lots of time or even be done every week. A regular and informative blog can help you to highlight your skills and can be fun to write. I challenge you to write a post and email me with a link, I will be sure to circle back to your blog and leave a comment! I look forward to reading what you have written.
Sharon Muza, BS, CD(DONA) BDT(DONA), LCCE, FACCE, CLE has been an active childbirth professional since 2004, teaching Lamaze classes to over a thousand families and providing doula services to more than 450 expectant families through her private practice in Seattle, Washington. She is an instructor at the Simkin Center, Bastyr University where she is a birth doula trainer. Sharon is also a trainer with Passion for Birth, a Lamaze-Accredited Childbirth Educator Program. In 2015, Sharon was awarded Lamaze International’s Media Award for promoting safe and healthy birth. Sharon has been an engaging speaker at international conferences on topics of interest to birth professionals and enjoys collaborating with others to share ideas and information that benefit birth professionals and families. You can find Sharon blogging on Lamaze International’s Science & Sensibility and DONA International’s DONA Doula Chronicles. To learn more about Sharon, you are invited to visit her website, SharonMuza.com.
♥ four young boys and a boy dog (offspring)